Shaped by contrast
Born in Buenos Aires, raised in Caracas, bred in Barcelona, made in New York, and Los Angeles strong, I draw on a multicultural path that shapes how I think, direct, and build new worlds.
Contrasting cultures, rhythms, and perspectives aren’t background. They’re the engine behind what I do and how I engage every creative challenge.
I thrive at the intersection of concept, brand, and animation. Clarity and versatility drive my decisions. Never the same color, by design or by choice. I build creative systems that evolve with each project, challenge ideas early, and let intent lead form.
Over the past twenty years, I’ve led and directed work for global brands including Nike, Porsche, Disney, DIRECTV, Tencent, Vans, and Dell across the US, Latin America, Europe, and Asia.
My work spans advertising, branding, content, and experiential, with a focus on concept-driven storytelling, visual coherence, and scale without losing its edge.
My background across animation, design, live action, and events allows me to move fluidly across formats and techniques. Having worked as a producer, creative, maker, and client, I bridge strategy and execution, ensuring ideas aren’t lost in translation.
I believe the strongest work comes from collaboration, trust, and productive friction. I value teams that challenge each other, stay curious, and care deeply about craft. The goal isn’t comfort. It’s progress.
Never let the bastards grind you down.