Alessandro Novelli Director

I was born and raised in Italy, and my name is Alessandro Novelli. I'm a creative and animation director who works in the advertising world and the animated short film industry. I studied graphic and digital design in Turin and New York before kick-starting my career as a designer at the awesome firm Superfad in NYC. Since then, I've had the opportunity to work in various studios across the EU and USA, taking on different roles along the way.

But you know what


I eventually decided to take the plunge and go independent working under the name of Newgold, focusing on the exciting intersection between brands and animated short stories.

What sets my work apart is its essential aesthetic and seamless movements. I strive to enhance the narrative of each project and bring genuine value to the audience. I believe that when the visuals and storytelling work together flawlessly, magic happens.

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Alessandro Novelli Director
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Black Rock
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