Let's fill the car
Old but gold.
Back in 2010, car manufacturer SEAT wanted the new Seat Ibiza Fresc campaign to be powerful and relevant, because of the tightening competition. The ad starts with a simple idea: communicate a good price and great equipment.
But it is the way it is communicated that makes the difference: the “3D mapping”. One of the latest audiovisual trend that literally converts the Ibiza Fresc into a three-dimensional screen. In other words, what you see is not a result of a great CGI work, actually it is the result of filming a real projection of the features over the Ibiza Fresc, in sync with specifically made music for the spot.
The project had several publications on international design magazines such as IdN.
We partner with our Clients to craft their stories and bring them to life.
Our creative team works together toward a common purpose in a collaborative, and ego-free environment.