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The network needed a strong multi platform brand capable of converging the web based digital content with a more traditional tv format.

The main purpose of the network was to offer a new language and experience to the audience, using an innovative graphic style inspired by the user experience design on mobile devices.

The design process started with some simple rules: readability, functionality, fluidity and elegance. The brand developed around these keystones, with a strict layout, a strong typographic style and a contemporary color schemes.