A newspaper on
Reptv News is a news format curated by editor Repubblica / L’Espresso in collaboration with LaEffe.
The network needed a strong multi platform brand capable of converging the web based digital content with a more traditional tv format.
The main purpose of the network was to offer a new language and experience to the audience, using an innovative graphic style inspired by the user experience design on mobile devices.
The design process started with some simple rules: readability, functionality, fluidity and elegance. The brand developed around these keystones, with a strict layout, a strong typographic style and a contemporary color schemes.
We partner with our Clients to craft their stories and bring them to life.
Our creative team works together toward a common purpose in a collaborative, and ego-free environment.