Say
"Cheeeeees"

Animation

MTV Xmas Party

— ID campaign

In the animation field, nothing has never been more innovative and experimental than MTV idents.

When our friends from Ditroit asked us to collaborate on this fantastic MTV Christmas ident we were all thrilled!

Right off the idea was to try our hand at something that had never been done before,to dare do something totally new. We wanted to push the boundaries of 3D animation beyond the limits, thus overturning the usual production schemes.

We started from a 2d frame by frame animation in which we exasperated the deformations and perspectives and then wepassed the ball to the Ditroit guys for modelling, shading and compositing.

The result has been something original and new, an animation with a flavour and physical materiality similar to stop motion, but with an absolutely contemporary aesthetic

Extra info:
Year:
2021
Client:
© Viacom CBS Networks International

Frame by frame + 3D = WOOOOOOOOOOO

Credits:
Direction:
Ditroit & Nerdo

NERDO
Direction
Dalila Rovazzani

Producer:
Letizia Saponaro

Character Design:
Giacomo D’Ancona

2D Animation:
Dalila Rovazzani
DITROIT
Creative Direction
Salvatore Giunta

Producer:
Noemi Bugli

Designers:
Claudio Gasparollo
Luca Dusio
Christian Cabiddu
Marco Serracca
Gianluca Franco
Alessandro Depaoli

Client:
Viacom CBS Networks International

Brand:
MTV EMEA & Asia 

Sr VP ViacomCBS:
German Groba

VP Brand Strategy:
Bettina Vogel

Key Grip:
Andrea Pettiti

Sr Creative Director:
Emanuela Denti

Art Direction:
René Olivo

Sr Creative Ops Manager:
Giulia Marcora

Project Manager:
Daniela Firpo

Audio:
Smider

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