Ready, steady
gooooo!

Animation

MotoGp™ 2014

— programme titles

Sky ITALIA free-to-air network CIELO asked us to radically re-think the visual imagery of their Live Program MotoGP™.

The result is a fast-paced and thrilling piece, that cleverly combines live action footage with cel animation.

It shortly became a viral sensation with its echo of the anime and manga world.

Extra info:

Year:
2014

Client:
SKY

Play

Credits:

Creative and Art Direction:
Lorenzo Levrero
Daniele Gavatorta
Alessandro Durando

Additional animators:
Eleonora Bertolucci
Fabio Ramiro Rossin
Dylan Spears

Sky Terrestrial Channels Director:
Antonella D'Errico

Client's Director & Creative Supervisor:
Costanza Bombarda

Client's Art Director:
Leonardo Mannella

Director’s Cut Music:
Enertic Ft. Ju! – C – Pump Up The Bass (Original Mix) by Enertic, Ju!-c – Get Nasty Records
facebook.com/getnastyrecords
beatport.com/release/pump-up-the-bass/1273249

Ready, steady gooooo!