“There is nothing wrong with change, if it’s in the right direction.”
–Winston Churchill

The broadcast channel La Effe is not just a TV network. It’s an eclectic, multifaceted, plural and versatile way of thinking.

For their new on-air identity they were looking for something clear, brave and cool, to convey the big change in their positioning and to stand out among the other SKY channels.

We developed a bold rebrand with a strong typographic approach, to celebrate their publishing background, enclosed in an unconventional and groundbreaking design.