"A Yogurt
for Yo'Gut!"


Gut Glory

— Adv campaign

We at Nerdo have got guts, and we know that they need a lot of care and attention. Our guts don’t just make us happy from the stomach down, they also have a huge effect on how mentally content we feel.

Gut health = brain health.

Colourful, circular and swirling with healthy energy, Gut Glory gives you the freedom to be yourself, whoever you are, and this is exactly what we’re representing in our beautiful vivacious film. It’s about feeling not just good – or even great – but GLORIOUS.
We love the idea of punk, with all its connotations of rebellion, cut-up improvisations and home-made analogue techniques, but we want to twist it slightly. We prefer to call it “pop-punk”, taking it away from any sense of aggression and focussing instead on energy, freedom, rhythm and glory.

Our commercial for the new brand launched by Müller is a celebration of individuality, all about the joy of living and loving who you are, banishing ideas of “norms” or “standards”. Our people (and their guts) are glorious and they are free. They move freely, they dance carefree, they handle the Guy Glory Pot in a playful and bouncing way. The characters are not “normal” in the dull constricting sense of the word – they are good-natured PUNK-POP REBELS – and they are all the more glorious for it.

We used a mixed media approach with a positive, vibrant language and an analogue touch, underlining the message of the commercial: “Go out, and feel free to be your glorious self!”

Extra info:

Our film grabs the viewer from the get-go, pulling them into this energetic non-confomist world. It is punchy but also super positive.
It’s unconventional, disruptive and ironic, throbbing with good feeling in every frame.

Creative Direction:
Lorenzo Levrero
Daniele Gavatorta

Nerdo Producer:
Letizia Saponaro

Storyboard Artist:
Giulia Manna

Daniele Gavatorta

Gabriele Calvi
Daniele Gavatorta


Executive Producer:
Duncan Gaman

Isabella Parish


Team VCCP Blue:
Tony Hector - Creative Direction
Malina Giurgea and Teodora Nicolae - Creative Team
Simon Plant - EP
Matthew Hayes - Strategist
Justine Pescher - Account Director
Ivo Oh - Account Manager

Michael Inpong - Marketing Director
Jonathan Prince - Senior Brand Manager

Shooting Director:
Davide De Martis

Paolo Bertino

Line Producer:
Claudia Losini

Alessio Panzetta

Key Grip:
Andrea Pettiti

Make Up Artist:
Elena Bettanello

Casting Direction:
Laura Stella Motta

Aida Christina
Susanna Joseph
Lorenzo Belli
Ivan Zanconato
Mariia Pavlenko

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We partner with our Clients to craft their stories and bring them to life.
Our creative team works together toward a common purpose in a collaborative, and ego-free environment.