Jump into the clouds

Animation

Fila Kids

— In-store promo video

Creative agency Panottica asked us to make a video for Fila Kids shoes line, to be distributed in Chinese stores.

A playful video where imagination is the protagonist, transforming laces into little snakes and shoes into a space rocket, to jump into a pastel sky, playing with the clouds.

 

 

Extra info:
Year:
2018
Client:
Fila
© Fila

Have fun with your imagination

Shoes can bring you anywhere you want to.

 

Credits:
Creative and Art Direction:
Alessandro Durando
Producer:
Diego Pizziconi
Animators:
Dalila Rovazzani
Giacomo D'Ancona
Milena Tipaldo
Agency: Panottica
Original Music & Sound Design
Smider

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