Give depth
to an instant.

Identity

Discovery 3.0

— ident

Discovery Channel commissioned us a flagship ident to promote their impressive selection of talents and shows.

We developed a series of astonishing immovable moments, to capture the delicate balance of an irripetibile instant.

Through the use of a technique called Camera Mapping, we transformed the simple and plain static images, to a rich, deep and complex bullet time movie.

Extra info:
Year:
2012
Direction:
Nerdo
Client:
Discovery Channel

Set extension, compositing and camera mapping to make this ident glorious.

Credits:
Creative & Art Direction:
Lorenzo Levrero
Daniele Gavatorta
Alessandro Durando
Client Producer:
Silvia Morganti
Client Writer:
Giulio Tiberi

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Our creative team works together toward a common purpose in a collaborative, and ego-free environment.