Broadcast
goes flat.

Identity

Cielo Rebrand

— identity

CIELO is a free-to-air mainstream tv channel owned by the SKY Media group.

The new brand is a refreshing new identity for the channel, with a young and clean aesthetics inspired by flat design trends.

Our goal was to graphically transfer interfaces of mobile devices and web oriented social networks on a tv channel, to encourage the viewers to engage connections and emotional involvement.

Extra info:

Year:
2014

Client:
SKY

Play

A clean graphic package mainly focused on flat design and smooth animations.

Credits:

Creative and Art Direction:
Lorenzo Levrero
Daniele Gavatorta
Alessandro Durando

Sky Terrestrial Channels Director:
Antonella D'Errico

Client's Director & Creative Supervisor:
Costanza Bombarda

Client's Art Director:
Leonardo Mannella

MUSIC (Reel):
L. Corazón - Hyperbole
soundcloud.com/l_corazon/hyperbole

Broadcast goes flat.